What does Fair Trade actually mean?

We see fair trade logos on lots of products these days, but what does the term actually mean?

In a nutshell, according to the bigger fair trade organisations, it’s all about trading partnerships that are open, transparent, respectful, and above all, has greater social equity for everyone involved. Most cacao is produced in West Africa by small, family-run farms. These farmers often have no access to the markets and so rely on middle-men to get their products to global businesses. Often these middlemen don’t pay the vulnerable farmer what is fair.

For producers in Peru where we source our raw cacao from, fair trade means the farmer getting a fairer purchase price than what they might otherwise have been paid. However, for Loving Earth, the supplier of the raw cacao powder we use, it goes further than that.

Loving Earth not only pay a fair price for the cacao they buy (often above fair trade standards), but also work with the farmers to empower them with the skills and infrastructure needed to give them the best chance of sustainable success. This not only leads to a better quality of cacao produced, but limits environmental damage too.

However it’s not only the individual farmers that benefit from fair trade practices. The communities in which they live also benefit in terms of education, health initiatives and other essential services.

We don’t carry the Fair Trade logo on our products, simply because it is expensive to acquire it and we are a small business starting out in the world. However, we are committed to using fair trade ingredients in our products now and into the future.