Why raw, organic cacao powder is also awesome!

Why did we decide to use raw, organic cacao powder in our Hot Choccy products?

Simple, because it is literally bursting at the seams with antioxidants, magnesium and bliss nutrients such as phenylethylamine (PEA), anandamide, and to a lesser extent seratonin and dopamine.

Antioxidants are those little goodies in the body that makes us look and feel young, and because our cacao powder is raw, contains up to twice as many as traditional cocoa powder made from roasted beans.

Raw cacao powder is at the top of the ORAC scale for antioxidants with almost four times the amount of fellow superfood Goji Berries. The ORAC (Oxygen Radical Absorbance Capacity) scale was developed by the US Dept. of Agriculture to measure the effectiveness of antioxidants to absorb free radicals that cause cell and tissue damage (including cancer).

ORAC scores for the top 10 antioxidant foods per 100g:

1. Raw cacao powder – 98,000
2. Raw cacao nibs – 62,100
3. Roasted cocoa powder – 26,000
4. Raw dark chocolate – 27,900
5. Goji berries – 25,300
6. Acai berries – 18,500
7. Dark chocolate – 13,120
8. Prunes – 5,770
9. Raisins – 2,830
10. Blueberries – 2,400

As you can see raw cacao powder is easily the best source of antioxidants. However, as stated above, there are other wonderful nutrients to be found.

There are several benefits of having magnesium in your diet. It builds stronger bones and relaxes the muscles to make us feel calm and composed. But more importantly it’s the key mineral for a healthy functioning heart, with studies suggesting ‘high consumption can decrease the risk of heart problems by 37% in the case of cardiovascular disease, and 29% in the case of stroke prevention’. It also plays a key role in producing energy for neurons in the brain from glucose. So the more magnesium in your diet, the more efficiently your brain functions! And to think that magnesium is the most deficient mineral in modern western culture, yet it’s so abundant in raw, organic cacao powder.

We create PEA (known as the ‘love chemical’) naturally in our bodies when we’re excited, and is jam packed in raw cacao powder. It causes our pulse rate to quicken, making us more alert and focused, much like what happens when you see the person of your dreams walk by! Anandamide (known as the ‘bliss chemical’) is naturally produced in our brain when we feel great. It causes changes in blood pressure also leading to feelings of excitement and alertness. If you know of someone who is happy all the time, then there is no doubt they will have large naturally produced quantities of these two nutrients in their brains.

And if all of that wasn’t enough, the raw, organic cacao powder we use is also sugar free, gluten free, dairy free, low GI and vegan, making it the ideal ingredient for our product range (please note we also use pure Belgian chocolate that is not sugar or dairy free).

So in conclusion, a food that makes you happy, keeps you looking and feeling young, stimulates the brain, makes you fall in love and keeps you heart working in perfect order does exist. It’s called raw, organic cacao powder and it is one of the main ingredients in Hot Choccy.